It’s not getting through the door, it’s what you do when you get through the door that matters?

26 January 2017

Making any sense? Probably not so I’ll explain. I was asked to look at a property last week that had been on the market for seven months with another agent without attracting any interest. I would usually have a look at the house on the internet before the visit but I had been very busy and hadn’t got round to it.

It was really in a bad state and needed a complete overhaul. The decor was awful, it was very untidy and the standard of fixtures and fittings were dreadful. Despite this the asking price was right at the top of the range for its type and location.  I couldn’t honestly have taken a photo of any of the rooms. I suggested, as diplomatically as possible, that a bit of work was needed to improve prospects of achieving a sale. It turned out that the owner was in a hurry to sell so I came up with a few ideas. I couldn’t see any point in taking the job on and expecting a different result.

You can imagine my surprise when she told me that the agent she first instructed had charged £200 for ” professional photography “.

We agreed that I would re-visit a few days later  to take details and photos of the house post tidy up and an appointment was put in the diary. She rang to cancel a few days later. The house is still on the market at the same price with the same photos with the same agent.

I looked at another house the following day. The owners took a totally different approach. They said that they wanted me to  have a look around their property and let them know whether I could suggest any improvements to enhance prospects of a sale and getting the best price before taking the photos and going onto the market. We agreed a plan and they are busy with it now.

A different approach? Achieving  a sale rather than just getting a listing is surely the result an agent should want. Unless, of course, your target is to get an instruction and someone else is responsible for the sale.

A good reason not to use an online agent who charges a fee for marketing, not for selling?

I suppose the agent who charged two hundred quid for some lousy photos has two hundred quid in the bank.


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