1. To lie or not to lie…. ????

    11 August 2015

    It’s best to be honest and to the point when it comes to business isn’t it?

    The problem is that being honest sometimes comes at a price.

    Just as an example..

    An owner recently asked for feedback following  a viewing. ” The person who viewed thought that your house smelled of dogs, which put him off”.  I said, which was true by the way, at which she took a huff and put her house up for sale with another agent.

    Another instance: ” The person who viewed thought that the house needed re-decorating, they didn’t like your colour scheme”.  Same result.

    Surely the feedback given should reflect the prospective buyers view whether positive or negative.

    I could tell a lie and just say that the person who viewed was still looking and would come back to me later but what’s the point.

    Personally, I would rather know what ( if any ) the problem was then I could do something about it.

    Have you ever watched Homes Under The Hammer?

    There are times when a featured property needs major renovation  but there are others when its just a case giving it a  lick of paint and some new carpets, stick it back on the market and make some profit.

    Wouldn’t you rather know how to sell your home quickly for the best price rather than letting someone else make money out of you?

    We were asked to look at a bungalow that had been on the market for two years with another agent without attracting any buyers. With a bit of re-jigging of furniture, some de-cluttering and some new photos (  leaving it at the same price ) we

    sold it within a couple of weeks.

    Not exactly rocket science, just knowing the job and telling the truth.

     

     

     

     

     


  2. Secret Agent… Phil’s the man.

    2 January 2015

    It always amazes me that the owners picked for this show don’t actually know why their houses aren’t selling.

    We had Phil at a couple of places in last night’s show. Both were very badly presented, totally cluttered, garishly decorated, needed new carpets, etc etc..

    The guy in one of the properties couldn’t see the problem at all. He didn’t have a proper front door, he had a sliding patio version and a burgundy toilet. It was straight from the seventies. You could have filmed George and Mildred in it quite easily.

    The other family were nice people but had no idea. “We like bold colours!”

    Well no one else does.

    These properties were obviously on the market with estate agents. Why didn’t..

    A. They ask the agents what was wrong.

    B. The agents tell them what was wrong.

    The problem may be that the agent doesn’t want to upset the client by being honest.

    It’s much easier with a camera crew standing behind you.

    I’ve been asked to leave a property in the past by an owner who didn’t take kindly to being told that their house wreaked of cigarettes, cats and dogs, or suggested a mini makeover to assist a sale. I was only trying to help!

    On the other hand there are those who take the advice in good heart and are grateful for the help.

    I’ve lost count of the sales we’ve managed to acheive ( after other agents have failed  to sell ) by making a few tweaks here and there  and re-marketing with new, well taken photos.

    Mind you even if the house is a total hole it will still sell but how much you get for it is another matter.

     

     

     


  3. 2%

    2 December 2014

    According to a property blog I read today about 2% of properties in England are sold by online agents.

    Do the maths.

    The end.


  4. Three seconds to sell your house?

    11 November 2014

    That’s how long you have according to a well known marketing company. Home buyers don’t spend much longer than that looking at an image on the internet.

    When a buyer is scanning so many properties they don’t hang around. There have been many attempts to use videos and mock T.V. channels to enhance sale prospects but if you only have a few seconds then they won’t work.

    The best option is to use well taken photos of the interior with good, natural light. There is a knack to this; getting the correct angle, using flash sparingly and certainly not taking shots in the semi darkness.

    Of course you have to be as tidy as you can be. I’ve seen myself making beds and shoo-ing cats and dogs out of a room on more occasions that I can remember.

    One of the most difficult things to do is make an empty house look interesting. There’s not much you can do with four magnolia walls!

    That’s why builders have show houses. Think about it.

     


  5. Autumn and energy saving light bulbs. Bright idea.

    17 October 2014

    The weather has been so good recently it is hard to believe that the clocks will be changing soon and your heating bills will be on the increase. The property market is ticking over quite nicely. We’re selling houses, not every one we get but it’s not too bad. There’s still an active market so you don’t need to put off moving until the New Year.

    One thing for sure is that it will soon be dark at 4 o’clock. When you are showing a buyer around your house in the evening remember that you don’t want it to look dismal. Dim lighting won’t help.

    Energy saving light bulbs take a while to warm up so remember to put all of the lights on well before the buyer turns up. Better still, see if you can find some old fashioned 100 watt bulbs bu them and put them in temporarily.

     

     


  6. Photos

    23 June 2014

    A client rang me today to say that they didn’t realise how bad their last agent’s photos of their house were until they saw the brilliant ones we’d taken.

    That’s all.

    Just thought I would tell you


  7. Investors buying off plan. Good idea or not ?

    11 March 2014

    There was an article in last Saturday’s Times about ” buy to let ” investors buying off plan as there weren’t any suitable houses on the market.

    Is this a good idea? Well, that depends on your level of expertise.  Buying a property without having seen it is not to be recommended.

    Firstly you need to be very sure of your area and make sure you have comparable evidence through monitoring second time sales of similar properties.

    We know of a few investors have bought through agencies without even having visited the area, which is certainly not a good idea.  Do you remember the queues forming to buy releases of new flats on The Quayside not so long ago, there aren’t many queues there at the moment.

    Before jumping in feet first just ask for advice from a local expert.

    We are happy to advise on purchases in our area and if you are buying out of town we can put you in touch with one of our associates in our national network.

     

     

     


  8. We sell houses faster than any other agent in Cramlington. Want proof?

    7 March 2014

    Here’s an interesting fact…..

    Zoopla’s estate agent statistics show that Renown Estate Agents sell properties more quickly than any other Cramlington estate agent – and by quite some margin too!

    The proof is in the pudding as they say. So get ready for dessert!

     

    Screenshot taken from Zoopla.co.uk on 6th March 2014.

     

    Faster by some margin – too right – by up to 16 weeks faster. That’s three MONTHS!

    And for any sceptics out there, the same statistics also show that we have the second largest number of properties for sale in Cramlington, so these findings are not based upon a smaller pool of properties to sell. Quite the contrary.

    If you would like to see your home faster than it can be sold at any of the agents mentioned above (probably), or you’d like to know how we do it…

    Give us a call on 01670 730073


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